Business Marketing Concept #1
Marketing and advertising aren’t the same thing – otherwise we wouldn’t need two words. Yes, your advertising can pull double-duty as marketing, but marketing and advertising aren’t the synonyms....
View ArticleBusiness Marketing Concept #2
Every Business isn’t the same. Marketing them the same way won’t work. Selling is selling when you get down to brass tacks. But Marketing doesn’t quite work that way. The medium can change it. The...
View ArticleBusiness Marketing Concept #3
Diversification is Key Would you take only checks from your clients? Money orders only? Now that seems obvious. You’re not nuts – most people, online and off, are going to pay you by credit card or...
View ArticleReach the Thirty-five to Forty-four Age Group with Internet Exposure
Oldie but Goodie: Clickz.com demographic report gives clues to reaching certain age groups From a report from Clickz.com, citing the Census Bureau as the source: A higher percentage of homes with...
View ArticleReputation Defense – How Do You Handle a Reputation Breach?
Handling Reputation Breaches First understand that a reputation breach is ANY incident that smudges the image you want to project of your company. These aren’t always originating from outside the...
View ArticleA Ranty Example of “Confused Prospects Go Away”
I have a new appreciation for those very straightforward signs you often see when you’re ordering at a place like Subway. They have simple messages: here is the line. Here is where we make the food....
View ArticleUPDATED* – See You at Marketing Profs’ B2B Marketing Forum #mpb2b?
Who’s got two thumbs, and is really geeked about attending the Marketing Profs’ B2B Marketing Forum in Boston in a couple of days? This guy! (Guess that really doesn’t play well in text, huh? Anyway…)...
View ArticleExample of a Smart Facebook Sponsored Post from @Skinnygirl Cocktail
I’m a huge Bethenny Frankel fan. My sister got me watching the Real Housewives of New York – it was our only bonding time with two sets of twins running us ragged. So there’s more than one reason I was...
View ArticleAdvertising IS Content – but is it content that’s wanted?
The line between advertising & content continues to blur I can do this. pic.twitter.com/WJ1ReDA1gi — House of Cards (@HouseofCards) March 6, 2015 We’re moving into a world where content marketing...
View ArticleEgos and Whoredom: Or the Only Things You Need to Master in Social Media (&...
You won’t agree with the facts and opinions laid out in this blog post- at least not right away. And the reason you won’t is because of what the truth has to mean about you. Which is ultimately how...
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